In the race for supremacy in 3-D television, DirecTV, wants to be king.
DirecTV's exclusive NFL Sunday Ticket package of out-of-market football games has been a hit. Now the company has eyes on creating what it hopes to be its next competitive edge: extensive 3-D programming including movies, documentaries and events. In June, DirecTV will debut four 3-D channels: ESPN 3D and three of its own channels.
But DirecTV has to snag exclusive 3-D content to stand apart from cable TV rivals that also want to ramp up 3-D TV. DirecTV CEO Michael White also acknowledged that wide adoption of 3-D TV requires that more content be produced in 3-D. More consumers also must buy 3-D TV sets and be comfortable with 3-D glasses.