As Facebook increasingly becomes a channel for brands to interact with consumers, it makes sense for companies to tap into the social network to manage customer support. Salesforce’s Service Cloud, Get Satisfaction and a host of others have launched deep integrations with Facebook to allow companies to engage with the 400 million plus consumers on the social network. Today, Accel Partners-backed Parature, an on-demand customer service software, is launching a customer service product for Facebook Pages.
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