Google Pixel and Essential point to such a fate as consumers choose iPhone and Galaxy phones but there are key lessons Sony and others can take away from their success.
I feel Sony is the only company maybe besides apple to make luxurious premium mobiles.
Now If I was head of the Sony Xperia line I would bring back the Walkman phone and the Camera phone.
Combine the aesthetics of the sony xperia x performance 32gb graphite black, especially the color scheme and combine it with the NW-ZX300 walkman
XPERIA X Performance WALKMAN.
Take the Sony Xperia XZ Premium series and combine it with some of Sonys best camera specs.
XPERIA XZ Premium CAMERA
They just need to market a little better and look at what the competition is doing a bit more.
I've got the xz premium I'd easily class it the best phone I've ever had its sleek snappy the screen is insanely impressive with no other device able to match it's 4k HDR output. But design wise it doesn't match the S8 so lots of people won't jump to it
I'm with you on that live my xz premiumbut see why people go for samsung and apple unfortunately
the only problem with Sony mobile devices is the design. It's too old and need to be refreshed. Both Samsung and Apple did it and it works. They have enough power under the hood of every devices they released. It's just the design is utter ugly to average current consumer.
Apply and Samsung galaxy phones are good but they rule the roost tbh. The flagship Sony and LG phones are terrific, tbh Huawei are also excellent
Not enough marketing
the last time they did enough marketing was with the original Xperia Z
the only problem with that phone was the self cracking glass
not really "self-cracking" more likely the glass they used (Dragontrail) can't endure the heat generated by the phone
but they choose to stay with a product from Japan instead of using superior product from a foreign company
What make the issue worst is when the glass crack the phone become useless unlike phones with Gorilla Glass
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