Millions of North Americans are using illegal TV services, research finds.
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"We don't know how many people using pirate services would purchase a traditional cable or satellite TV package if the piracy option didn't exist. But if all of those people instead purchased a legal TV package for $50 per month, that would amount to another $4.2 billion revenue a year . . ."
But you don't know that, do you? In fact, you should know that it wouldn't be even a small fraction of that small-country budget. Money is a scarce commodity, particularly now, particularly with the masses. If they can't get it free, they'll watch more youtube, or commercial TV.