Samsung is just as overpriced. $960 on Verizon.

@frosty if this was 2012 id agree with you, sadly samsung charges the same amount for an s8 in some places which is ridiculous.
but hey, if apple can get away with it why shouldnt samsung try their luck too and id say they too are getting away with it at this point.
lesser known brands offer more than apple and samsung put together.

@Fr0sty

Not really, you're getting a great upgrade for the price. I'm not a big fan of apple, but I can get why some loves their products. Super user friendly and simplistic design for the UI.

Lots of people at my office are buying it and most of them has absolutely no clue as to what is new on it. They're just buying it because it's the new iPhone. They don't care about the specs, most of them has no clue what the specs means anyway.

I'll stick with android's various choice of hardware manufacturers for now.

The issue is more than apple and fan boys though. Samsung and Apple have the cool kids so to speak using their devices and they won't look else where. For me devices like the Sony xperia xz premium, HTC u11, LG g6 & V30 as well as others offer more than both Samsung and Apple but they have the none tech group buying their phones and because of this are the ones that sell the most yoy and I don't see it changing any time soon.

They'd have more money, that's for sure. Apple has the highest profit margins in the industry.

They have more money cause they invented the modern smartphone. Samung got rich too tho shamelessly ripping iphone off when others were less shameless. Apple got what it deserved in the end.