Fossil is the fourth-biggest watchmaker in the world, responsible for about five percent of global timepiece sales. The company produces watches for a variety of brands, including Armani, Kate Spade, Michael Kors and Skagen, among others. This week, ahead of the holidays, all of those labels have launched traditional-looking analog watches that come with activity tracking, notification vibrations and automatic time setting. When a company feels this confident that its users want this tech, you know something's going on. Because this is the moment that the future of wearables becomes a race to see how deep you can bury your geeky credentials beneath a pretty case.
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