Apple's ambitions for augmented reality are clear, and they have the team to make it happen. The Apple v. Samsung patent battle wages on, and you can finally get a jet black iPhone 7 Plus.
apple believes in AR vs VR because
a) its the only thing they can do since VR is pretty much covered by PSVR, Oculus and Vive.
b) its cheaper so they can charge VR-like prices and make bigger profits.
c) theres not much research and development that needs to be done.
TechSpy is a community of awesome people posting and discussing the latest tech news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.