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Chips with Everything: Bernie Sanders' digital director talks strategy

"There’s no two ways about it - social and digital media have become a colossal part of our everyday lives. Wake up and check your @mentions. Post that Instagram of your delicious meal. Make a Snapchat story of your visit to the chemists. We share virtually everything we do with the rest of the world, and consume content from these non-traditional platforms as well.

And the same rule applies to politics."

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theguardian.com