HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year's Spectre x360 had the full "Hewlett-Packard" written out, the new 13-inch model has just four minimalist slashes making up the "HP" wordmark.
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With enhanceing models of devices they decided to put up new salshes on their new modals as their new logo. Thats what hp is doing new.