After the first 20 minutes of Apple’s iPhone SE and iPad Pro launch event yesterday, I was enamored with the world’s most valuable company for the courage it was showing. Starting off his presentation with talk of privacy, environmentalism, and health, CEO Tim Cook was addressing real, substantive issues that the tech industry often disregards or pays mere lip service to. He used Apple’s big stage to ask pointed questions about government intrusion into private lives, the polluting effects of tech manufacturing, and how the future of medicine might be shaped by the quantification of health metrics. It was beautiful and important. It was mature.