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FiveStars Gets $50M To Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals

FiveStars, a five year-old startup that has built a platform and app to run loyalty programs and shopping analytics for small brick-and-mortar retailers, has received a reward of its own: the company has raised a round of $50 million, funding that it plans to use to continue its focus on “mom and pop shops” and building its brand and business across the U.S., CEO and co-founder Victor Ho told me.

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