Google and Apple's products are rivals to SYNC 3, but Ford still went to the effort to make it seamless to use them with other SYNC features.
Ford's been teaming up with a few people recently, they seem to be doing a lot of R&R work to lay the groundwork for technical advancement. It's good to see. There was a recent story regarding Toyota and others signing up for Ford's tech that's well worth a read if you're interested.
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