Looks like IBM needs to reengineer what it thinks about women. A tweet went out on IBM’s official Twitter feed asking women in tech to, I kid you not, “Join the #HackAHairDryer experiment.”
Not hack computer software, math problems or something of social impact – a beauty product. According to IBM’s Twitter account, that’s “what matters in science” to women.
But do something dumb on social media and ye shall receive a proper thwacking.