Apple Makes A Beeline For Carrier Billing In Emerging Markets, Starting With Russia


When Apple quietly turned on carrier billing in iTunes in Germany last month, we said emerging markets could be the company’s biggest opportunity and target for the facility, which lets consumers charge things like app payments and music purchases to their mobile account instead of credit or debit cards. Now this looks like what Apple is doing. Yesterday, it was flagged to us that Beeline, a mobile carrier in Russia, quietly turned on the ability to make payments in iTunes through their billing system.

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