"The future of TV is apps."
This is what Apple CEO Tim Cook told a room full of developers, journalists and Apple employees during the company's most recent keynote back in September. While the sentiment is debatable, it's crystal clear from the moment Apple TV boots up for the first time that Cook's beliefs would be what either made the microconsole a success or failure.
Because the Apple TV, if nothing else, is a hub of app activity.
Tim Cook defies the trend that megacompany CEOs receive outrageous salary increases during tough economic times and periods of employment loss.
I can't get to the story but it sounds like Apple is doing it right... Take note Microsoft and Google.
Preorders are available now, with shipping starting on November 4.
Apple has put a lot of money on Apple TV+, its streaming platform that features original TV shows and original movies. While Apple TV+ market share increased
