The Verge
Why, exactly, has Microsoft made another fitness tracker?
If you ask Microsoft why the company is making the Band 2, as I have over the past few weeks, you’ll get a variety of answers. Some will say it’s because Microsoft cares about health. That’s a nice yarn to spin, but it’s not the whole answer. Some will say it’s because last year’s Microsoft Band got a good response, and there were more ideas to incorporate. One executive says wearables are another way to extend Microsoft’s platform for app developers. In other words, if you make Windows 10 apps, you’re going to be able to take your code to any device, including the Microsoft Band, and it will run there (eventually).
Microsoft is working on fitness wearables which are becoming more popular these days. After updating several features in Band 2 fitness wearable, Microsoft added Cortana support on Android smartphones.
The Microsoft Band 2 has become more capable with its most recent update. The owners of the fitness band can now add up to 20 tiles for various activities. Meanwhile. The Health app has gotten more social. You can now issue challenges for steps, cardio minutes, runs, and bike rides to your friends who use Microsoft Health.
The Microsoft Band 2 is better designed with more functionality than ever, making it one of the fitness trackers to have this year.
Reasoned well. The price rise should be proportional to the rise in features. It won't be good for Microsoft's own market.