I completely forget about this (go figure). It seems everyone and their mother wants to be in the phone market. Anecdotally everyone I know either has a Samsung or Iphone, 99 percent of the news you'll see on this site is covering these brands with the occasional Chinese phone manufactures (Huawei, Xiaomi) or the old hey remember Blackberry piece.

I think the hardest thing facing newcomers to this market is breaking into the lexicon, pseudo brand recognition but not really. For instance few people in the general public realize that Sony makes one hell of a smart phone with their Xperia. But you'll sooner find a unicorn walking down the street than seeing an Xperia in the hands of a friend or even a complete stranger.

Think in terms of MP3 players, at their height Ipod somehow become synonymous with all MP3 players just like in the early 90's you weren't playing video games you were playing Nintendo.

Point being even if your phone is a great piece of tech, sometimes society as a whole could care less because it isnt something they know or even care to learn about.