Engadget: Remember that time when Hasbro got really upset with ASUS for calling its convertible laptops Transformers, only to have its request for sales injunction shot down by the court? A little over three years later, we find ourselves staring at a desktop PC tower -- a collaboration between ASUS ROG and In Win -- that is begging to be given the same name. At the click of a button, the tower's outer case breaks open to reveal the core frame, which then tilts up slightly for easier access to the components (or probably just to make it look cool).
It's looking slick, and much easier to access the components. I do hope this becomes more accessible to general public. It's gimmicky in any case :D