1070°

Sony sells its waterproof mp3 player inside a bottle of water

TNW- What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.

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thenextweb.com
badz1494073d ago (Edited 4073d ago )

the most expensive bottled water EVER!

LOL

Kurylo3d4073d ago

yea... but is it safe to drink is the real question here.

3-4-54072d ago

THAT is a truly good marketing idea. THAT is what creative and different looks like.

It makes sense though, it didn't cross over into gimmicky.

Crazay4073d ago

that is some pretty sharp marketing.

iSpy4073d ago

Next Sony will sell mp3 player inside a bottle of Coke...

mcstorm4073d ago

I agree. I remember having 2 sony MP3 players back in 04 to 08 and I loved them. The sound was amazing and never had issues with the software or device like I did with other makes.

Its a shame the MP3 market is on the way down but its niche markets like this where products can stand and a great idea by Sony.

ajax174073d ago

Music in the shower. I really like it, lol

ZoyosJD4073d ago

Definitely an awesome aspects to their products. I can't tell you the number of times I've watched people freak out as I put my phone in my pocket and jump in the pool.

BaconBits4073d ago

Cool. as of now I have been using an old FM radio in a Zip-Lock bag in the shower :)

SJIND4073d ago (Edited 4073d ago )

Now Walkman is can be called as Swimman.

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80°

CES 2024: New cars, concepts, and other automotive tech at the show

Highlights from the Las Vegas Consumer Electronics Show included Sony and Honda's Afeela, ChatGPT, and more.

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60°

PS5 gaming to become much more alluring

The Sony PS5 is closing in on some cool enough latest features along with a quite significant UK price reduction.

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60°

Sony's Project Q vs. Nintendo Switch - how do they compare?

Choosing between Sony's Project Q and the Nintendo Switch depends on individual needs and preferences. But right now, it's too early to call.

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