Sony sells its waterproof mp3 player inside a bottle of water

TNW- What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.

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badz1492899d ago (Edited 2899d ago )

the most expensive bottled water EVER!


Kurylo3d2899d ago

yea... but is it safe to drink is the real question here.

3-4-52899d ago

THAT is a truly good marketing idea. THAT is what creative and different looks like.

It makes sense though, it didn't cross over into gimmicky.

Crazay2900d ago

that is some pretty sharp marketing.

iSpy2899d ago

Next Sony will sell mp3 player inside a bottle of Coke...

mcstorm2899d ago

I agree. I remember having 2 sony MP3 players back in 04 to 08 and I loved them. The sound was amazing and never had issues with the software or device like I did with other makes.

Its a shame the MP3 market is on the way down but its niche markets like this where products can stand and a great idea by Sony.

ajax172900d ago

Music in the shower. I really like it, lol

ZoyosJD2899d ago

Definitely an awesome aspects to their products. I can't tell you the number of times I've watched people freak out as I put my phone in my pocket and jump in the pool.

BaconBits2900d ago

Cool. as of now I have been using an old FM radio in a Zip-Lock bag in the shower :)

SJIND2900d ago (Edited 2900d ago )

Now Walkman is can be called as Swimman.

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