People Pedal Citi Bikes to Power The 2014 Times Square New Year's Eve Ball ! Andrew Brent, director of Citi public affairs, told us the charged Citi Bike event came together at the very last minute during the first week of December. Citi Bank teamed up with the Times Square Alliance and Countdown Entertainment, which co-produces the New Year’s celebration to make it all happen with Pierce Promotions as the build team.

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