AppleInsider- One reason supplies of Apple's gold iPhone 5S are backed up is because the company has under-supplied the Asian desire for objects that are gold. While almost all countries and cultures prize gold over other metals and colors, or at least attach special significance to it, gold in Asia is perhaps even more fetishized than in the West.
KnowTechie writes:
"Trust me, I know what you’re thinking. I’ve heard it all before. I’ve endured the side-eyed glances, the exasperated gasps, and the endless mockery every time I’ve pulled out my SE since the day I bought it (I can’t remember exactly when, but I vaguely recall The Harlem Shake being popular). As it turns out, apparently I’m the asshole for not wanting to wait outside of an Apple store for three days to spend two weeks’ pay on a phone with slightly better pixel quality and, I dunno, personalized emojis or some other useless crap?"
After the release of iPhone SE, it looks like that Apple has stopped selling the iPhone 5S as the device is not longer visible on Apple's official website. A quick look unveils that the iPhone 5S is replaced by the newly launched iPhone SE.
Is the new iPhone an improvement worth buying over its predecessor?
The Asian market is the whole reason they made the gold colored one.