Maximum PC: Maybe Microsoft should have listened to its hardware partners when they pissed and moaned about the Redmond outfit deciding to build its own hardware. Acer was especially outspoken, warning Microsoft on several occasions that competing in the hardware space is a whole different ballgame than software, but those warnings fell on deaf ears and now Microsoft is paying the price.
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Microsoft has officially announced the brand new Surface Pro 7 and interested customers can now pre-order the device.
Microsoft is in a bit of a unique place in the PC space compared to other manufacturers. Other than Apple, Microsoft is the only company that controls both the hardware and software sides, and when the Surface lineup launched way back in 2012, Microsoft’s goal was to showcase the advantages of their platform with a premium hardware lineup. On October 2nd 2018, the company unveiled their sixth iteration of what is now a staple in the PC space, the Surface Pro 6.
poor microsoft
Microsoft, like the rest of the manufactures are expecting to build a brand, with brand loyalty off just one product. There needs to be surface 2, and 3 and then maybe customers will see a matured and reliable product that feels like it is there to stay. They had a good product, but not the best. Make like apple, and relentless refine your item until customers feel they have something they can take pride in owning.