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Popular Ad Blocker Also Helps the Ad Industry

Mashable- Whenever discussion starts about how to hide from the tracking code that follows users around the web to serve them targeted ads, recommendations soon pile up for a browser add-on called Ghostery. It blocks tracking code, noticeably speeds up how quickly pages load as a result and has roughly 19 million users. Yet few of those who advocate Ghostery as a way to escape the clutches of the online ad industry realize that the company behind it, Evidon, is in fact part of that selfsame industry.

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Settler2966d ago

I didn't even know that these ad blockers decrease the impressions and thereby saving the Advertiser's money. :P