Everyday Digitals - It's no secret that Microsoft has had it's eye on more than just gamers as customers for the future of the Xbox for quite some time. Throughout the XBox 360's life they've continued to add multimedia apps, channels and features to the console's Xbox Live subscription service. The strategy has brought in more causal gamers over time, especially in the United States. Sony's Playstation 3 had a Blu-Ray player as it's main attraction that also brought in it's fair share of casual and non-gamers as well but they never bit the hand that fed them. Continuously providing a diverse library of critically acclaimed exclusive titles every year that kept serious gamers of all types enthralled and loyal.