Entrepreneur- Sony is shuttering its computer business, refocusing its TV division on high-end units and laying off 5,000 people. It is also predicting a massive loss of 110 billion yen, or $1.1 billion, for the fiscal year, a drastic change from its prediction three months ago of a 30-billion yen profit ($294 million).
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Sony never had chance with its Computers.
Well thats the bottom line...... Sony used to make superior products, and could charge ridiculous prices for there crap. Now that most other companies make better electronics or at least equal and far cheaper. Nobody but fan boys are buying the way overpriced products they sell. To go from a 300 million profit prediction to a 1.1 billion loss shows how stupid they still are. If only they had used the ps4 business model with the entire company it wouldnt be so bleak.
thats what happens if you don't price your products right.
but sony can do no wrong
I like Sony, have for a long time, but as others have said, this is what happens when you attach ridiculous prices to your products. I remember watching one of my friends spend about $1,100 on a Vaio laptop, when in reality it was worth about $700 max realistically. It was a nice laptop, but way overpriced.
Sony needs to price their items more realistically
See I told you
Watch, in 2016 sony will do 1 of 2 things. Sell playstation to save itself, or go strictly playstation
To be honest, I don't see how everyone but Sony see's the issue here. The economy sucks right now, so make lower end products and compete on price. At least give Vaio a chance, but instead they just dump and run.
I remember shopping for a laptop for my girlfriend, she just needed one for basic needs. They had a Vaio at Frys Electronics that was with the other low end ones. the specs were total crap, yet it was priced at 700 dollars.... it was running a friggin single core celeron processor with 2 gigs of DDR ram.... The ASUS right next to it was like 300 bucks.... plus we ended up buying a different Vaio just because we had the money and wanted one that wouldn't break. The thing lasted maybe a month before it had software issues, then less than 6 months later it stopped working completely.... I have a Toshiba computer thats on 24/7 going on 4 years now.....
I love Sony products, but with some of their stuff they just make stupid decisions and normally its price points....
PlayStation alone can't not save Sony.
This is really old news, one week is a year in the finance world. Since reporting the news, shares have gone from ~$15 to ~$17.
The $1.1 billion dollar loss, doesn't impact investors confidence because it's a loss caused by selling the PC business, in other words Sony is forgoing money to be made to shred some fat. The loss and selling of the PC business is one and the same event.
greed.
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