650°

Jade Raymond: The ecosystem has changed, and games need to catch up

At the Fun & Serious Festival, EA Motive's former head dropped the first hint about the nature of her next project.

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gamesindustry.biz
Gwiz1962d ago

" Games have moved to an "engagement model", largely thanks to the seamless, direct communication afforded by internet technology " yeah engaging that slotmachine

mkis0071962d ago

Ea is so out of touch with what people really want. They sure do know how to take advantage of people psychologically though.

Dreamcatcher451962d ago (Edited 1962d ago )

It's not EA's fault. It's people. When there is a billion dollar industry on games as service, dlc's and MT's then you would be stupid as a company to not try to capitalize on that.

nowitzki20041962d ago

But people keep buying and spending money on it.. So EA is actually smart.. If someone was willing to give you money for that stuff would you not wan to sell it? Blame the gamers that are dumb enough to keep buying this crap

EazyC1962d ago (Edited 1962d ago )

They don't care about what people want, it's what earns them the most money; if one person was going to give them a trillion dollars, they would make a product specifically for that one person. Apparently these 'whales' spend on average £25 a month in microtransactions. These folk make up a small % of players, but at the same time a huge % of revenue.

I hate these addicts, they can't control themselves. I know you can say 'oh but it makes them happy', so does being smacked out of your mind on heroin. At the same time, I have no sympathy for them, they deserve to have money sucked out of their wallets by other greedy bastards. They're actively ruining videogaming for us whom actually like playing it for the art that it can be.

Godmars2901962d ago

@Dreamcatcher45:
More like companies such as EA came to believe through analyst that gaming was a "recession" proof industry with further unlimited earning potential - an utterly ridiculous concept - and that's lead to rampant exploitation.

jaymacx1962d ago

So people are stupid for buying stuff and corporations are stupid if they don’t take advantage of them? Might not be popular to say this but that logic is flawed. Prosperity came because they made good games and people bought them. Now that they’ve gotten so big they aren’t content with what they have and it will come crashing down. Greed will cause you to cut your own throat.

mkis0071962d ago

The worst company disney could have picked for star wars. Can you imagine the games we could have gotten had a realiable publisher been given the keys.

They are purely in it to milk people. They dont know how to make single player games anymore.

From a business standpoint power to them...but they are ruining the industry being taken seriously as art.

DaDrunkenJester1962d ago

"The worst company disney could have picked for star wars."
"They are purely in it to milk people."

No, see, this is EXACTLY why Disney picked EA. Why make a good single player game like Force Unleashed when it only sells ~7mil with no additional revenue models. When EA can pump out Battlefront with 14mil sales and a shit ton of additional revenue with MT's? Disney knew exactly what they were doing, they don't care about the gamer either.

rainslacker1961d ago

@dream

Sure, capitalize on what markets exist. In the meantime publishers which have more quality sp games are doing quite well this gen, and some are breaking sp game sales records left and right because the market isn't as crowded.

This chasing after the mp buck are making sub par sp experiences, and when they fail to sell, they use that as justification that people don't want sp.

moomoo3191961d ago (Edited 1961d ago )

@Dreamcatcher45 @nowitzki2004
You do not blame consumers, young and old, for predatory bullshit. That is why we need regulation, EA arent some geniuses because they can hatch a million different predatory scams in their products. That is exactly why the american economy crashed a decade ago, because a few smart people figured out how to make billions from everyone else with suspect schemes. There is straight up gambling in EA products thats like asking why anyone goes to the casino when they know theyre gunna lose money. Or assuming a kid buying fifa packs even understands what gambling is yet.

+ Show (6) more repliesLast reply 1961d ago
PapaBop1962d ago

Jeez.. EA have corrupted the poor woman. The problem with the "engagement model" is that we only have finite time and can only be engaged in so many experiences at once. Engagement seems to be the core principle with most of what I dislike about the industry these days. I'd rather lose myself in RDR 2 single player or GoW than log on and be "engaged" in my daily chores in games like WoW and Destiny.

EazyC1961d ago (Edited 1961d ago )

The thing is, rational people like yourself *must* only exist in relatively small numbers, on websites like these - because it's all I seem to read online, and yet the statistics show that in general, people incessantly endorse this shitty business model.

Absolutely bang-on about the engagement model too... It's just another word for slot-machine tactics, everyone is a potentially-constant income stream

rainslacker1961d ago

@eazy

I wouldn't say it's small numbers. With the number of "engaging" games coming out, some are destined to flop.

Realistically, the model really only benefits well known and popular franchises...Or those that can put marketing to get it noticed. The same thing happened on mobile before there was the fallout where it became exceedingly hard to get investment for new games.

Some new ideas may do well...like pubg or fortnite, but barring new genres being born, which is rare, many of these games are going to fail miserably as the market becomes more crowded.

deafdani1961d ago (Edited 1961d ago )

Jade Raymond hasn't worked at EA for years. She joined Ubisoft 14 years ago and has been there since. She's the founder and head at Ubisoft Toronto. And Ubisoft has plenty of single player games...

+ Show (2) more repliesLast reply 1961d ago
rainslacker1961d ago

Some games have moved that way.

Guess when we said that all this microtansaction stuff would lead to things being more like mobile last gen we were right.

Time for celebration I guess.

Whys funny is that the consumer isn't asking for this stuff, the publishers just keep doing it, and since there is a market for it, other markets they have to work harder for are being left behind.

So when a publishers or developer says that games need to adapt, I say, no they don't. What they're saying is that the consumer needs to adapt because they want this stuff to be successful.

There are plenty of games which don't "engage", which is a fancy term for keeping players playing so they'll spend money, that nothing is changing except what publishers are peddling more. Last gen it was mp being the future, this gen it's GaaS, which is just a fancied up word for the expanded mp monetization of gaming.

Trilithon1961d ago

Only reason anyone even knows this girls name is cause she used to be hot when assassins creed first came out

1961d ago
AspiringProGenji1962d ago (Edited 1962d ago )

I haven't bought an EA game since PVZ2.

To this day I still don't miss them.

ApocalypseShadow1962d ago (Edited 1962d ago )

Same. I found that I don't miss their games at all after a decade. And most were just sports roster updates or copying other developer's games. After those developers made something popular, EA would step in and copy them and push with lots of marketing dollars.

Don't miss them at all. Only the developers they destroyed or licenses that they locked down that I wish someone else had.

1961d ago
InTheZoneAC1962d ago (Edited 1962d ago )

Went into my ps3 backlog and played Alice: Madness Returns, first time ever playing Alice or watching gameplay. I was hooked after trying it and beat it after a few days. I was surprised to see it either published or developed by EA, because I can't think of the last single player only experience they offered.

I've had this game for at least 5 years now and it feels like an eternity ago EA was a company I couldn't wait to buy another game from. I haven't bought a new game from them in 3 years outside of the latest NFS I got for $10. I did buy Battlefront 2, but used as I've told myself I'm not to buy anymore EA games. I will be skipping all Madden, Battlefield, Mass Effect, Dragon Age and Anthem titles as well. They have completely lost a long time customer.

DaDrunkenJester1962d ago

I recommend playing Unravel 1 and 2, Fe, Titanfall 2, A Way Out... These are some of their recent good games.

Yui_Suzumiya1961d ago

Yeah I remember that. Pre-order from me back in the day. Pretty awesome game.

DaDrunkenJester1961d ago

But the SP in Titanfall 2 was fantastic. Who cares if it has MP on it as well, just don't play it.

DaDrunkenJester1962d ago

You didn't play Unravel 1 or 2? Fe? Titanfall 2? A Way Out? These were all fun games from them I enjoyed.

InTheZoneAC1961d ago

I skipped Fe because of highly mixed reviews. Titanfall 2 is not a "single player only" game like I stated. And I don't have unravel, if I do it'll be the first one from ps+ if it was ever free.

Hardiman1961d ago

Yeah the last EA game I got was Inquisition. I have no interest in Anthem or anything else they have their name on. They've earned the rep they have!

+ Show (1) more replyLast reply 1961d ago
bluefox7551962d ago

No thanks, let the casuals play fortnite and cod, the rest if us will continue to support real games. I don't care if it's more lucrative to nickel and dime mindless gameplay and sell full priced, unfinished games. I want no part of it.

Atanasrikard1962d ago

What a moronic statement. Just because you don't like it, doesn't mean it isn't a real game. You think cod is played by "casuals"? What about those people that make a living playing games professionally? Are they casuals too?

Don't be so obtuse.

Activemessiah1962d ago

It's this kind of attitude like yours that pretty much got us in the current mess we find ourselves in... stop poisoning the bloody well. He said he wants to support proper games, does someone need to explain this to you? if you are a handicapped then sorry in advance

Atanasrikard1961d ago

@Activemessiah

What mess would that be? I am enjoying the games that are coming out these days. I said just because he doesn't like a game doesn't make that a non-proper game. Does someone need to explain to you what a videogame is? If you are a pathetic friendless neckbeard living in your mommy's basement then sorry in advance.

You see, I can be an insulting jackass too. However, I would rather stick to the point. I would never call any game "not a real game" just because it isn't a game I want.

Hardiman1961d ago (Edited 1961d ago )

I get how your statement could trigger some people but it's the truth. Some will say how can you be so closed minded or how can you make the claim of knowing what "real" games are.

To me it's pretty easy to see the line in the sand! You have on one side those that fund and allow devs to create amazing worlds for us to get lost in and take a journey through a well told narrative. Or at the very least a SP experience that isn't loaded with MT's or loot boxes! Or those who do offer a co-op experience but it's still an intimate and engaging experience!

Then on the other you have these large companies that are funding the cheaper to make games for the PvP bandwagon that can be milked and milked in future transactions. They want cheaper made games that can be sold through a monthly service and don't really seem interested in funding the AAA SP games like GOW, HZD, Wild Hunt or Spider-Man. Companies like EA are a cancer and the history they've carved out for themselves speaks for itself. There was a Bioware before EA and there's a Bioware after EA, I prefer the former myself. There's so many more devs who at one time made wonderful games but after EA gobbled them up and milked them dry they are dead!

So yes I'll continue to support those who offer "real" games not because I'm a snob but because I want games like GOW in the future!

aconnellan1961d ago

Games like GoW being the future sounds great, and all the games you listed are amazing- but I don’t think you have to go as far to lump all non-single-player games into the ‘not real games’ category

Hardiman1960d ago

I mentioned online co-op and sure not all games should be lumped together but this is where common sense comes into play. It doesn't take much to see soulless cash grabs!

Inzo1962d ago

FFS! Just let us play games, its that so hard to understand. Just make a great game without pushing ideologies, gaas, mt's, loot boxes etc... and people will buy it. The eco system hasnt changed, its developmers who are out of touch with gamers. This lady for instance is more interested in pushing the social aspect of gaming than actually greating a great game.

Atanasrikard1962d ago

No one is stopping you from playing games, what's to understand? Obviously the metrics that they use disagree with everything you are saying. Otherwise, they wouldn't be doing it.

fiveby91962d ago

Part of this is a generational divide too. Some young gamers who began gaming with mobile are comfortable with this MT laden business model. People don't think twice about spending very small amounts of cash such as $1 or $5. Whereas $60 or more people think twice about that purchase. Ultimately often times people spend more than $60 for a game but do it in very small chunks and don't notice it. The gaming marketplace sure has changed. Lots more non-traditional gamers out there now thanks to mobile. Good or bad they don't read gaming sites and they just don't care about the industry.

Atanasrikard1961d ago

@fiveby9

You make a good point. Gaming has become more mainstream and socially acceptable. I think that is because more and more games have developed a social aspect. I would have thought of myself as a traditional gamer, seeing as I have been gaming for over 30 years but I have grown and changed as gaming has. I think it is about more than just mobile. The internet, twitch, youtube... all these things have contributed to the shift from "traditional" gamer to "modern" gamer.

That doesn't mean that there isn't room for both, however. The problem for some people is, they can't and won't accept that the world is bigger than they are. It's a beautiful place, filled with people who enjoy different things or enjoy the same things differently.

Let's face the fact here, most of the people on this site don't care about the industry. Otherwise, they wouldn't bitch and complain about the games out there that are doing well despite not being the game they want. If they truly cared about the industry, they would be happy with every gaming platform doing well, not just their plastic box of choice, or their preferred developer, or what have you.

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60°

Chatting Shadows of the Damned: Hella Remastered with Suda51

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cgmagonline.com
50°

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"Treat your players as you would like to be treated, that's it," Vincke says when asked about how to maintain trust with a game's community.

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gamesindustry.biz
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