GigaOM: Last November after our paidContent Entertainment conference in Los Angeles, I got to talking with a gentleman in the advertising business who went off on a bit of a wine-fueled rant regarding some mobile advertising executives. “They think they can just slap a QR code on a print ad and say, ‘There, that does it, now we have a mobile strategy’,” he said, going on to bemoan how stupid all those other ad executives are but leaving me with an important point.
