NRM: "We might still be some time off street-engulfing holographic 3D advertisements, flux capacitors, flying cars and self-drying clothing, but there’s more to Back To The Future’s imagining of 2015 that caught the eye. How about the self-lacing Nike MAG sneakers, the DeLorean’s home energy reactor Mr. Fusion, and the then-and-now-iconic Mattel hoverboard featured throughout the BTTF sequels?"
Mattel’s been taking great pains to update its product lines for plugged in generation of kids. Last month, the toy maker teamed up with Osmo for an iPad-ready update to its popular Hot Wheels line, and now the company is enlisting the help of another tech startup, Dash Robots. The pair’s first collaboration is Kamigami, a robotics platform that lets kids build their own robotic bugs.
Even though it was created by Google, Cardboard phone-based virtual reality viewers have a very cool, DIY aura around them. So when Mattel—the house that Barbie and Hot Wheels built—comes in and tries to take Cardboard mainstream, surely the result feels hollow and half-hearted, right?