Pocket-Lint: How does Sony do it? This flagship TV in the brand’s EX Series is one of the most impressive we’re ever seen. The way the 55EX723 upscales all sources to fit its massive 55-inch panel is clever stuff; it cleans and polishes all kinds of web-based video to remove noise, but somehow look cinematic, too – it’s a real treat.
Which is why we’re just a little annoyed that 3D images on the 55EX723 are nothing short of downright dirty. The 3D aspect is actually an add-on; although thankfully there’s a built-in 3D transmitter, 3D specs must be bought on top from a suitably huge range that start at £59.