Engadget - How to differentiate your tablet in an already severely overcrowded marketplace? Well, you could simply launch the best device out there -- or you could embark on a mystery campaign, answering a curious populace with cagey responses.
Mysterious tablet company TabCo kept the tech world guessing after a series of successful viral video campaigns promised that they would reinvent the Tablet wheel. While having planes write "Forget the fruit" on the sky outside Apple's WWDC conference didn't tell us a lot about the company, it did at least show that they must have a decent level of financial backing. Now, finally, during a web conference, all has been revealed.
In creating a viable iPad rival. Although, I can't say I'm a fan of Bing integration.
Someone's gotta compete... can't just let apple have all the money!
Not a fan of Bing yet either, although, haven't really used it much to decide if I like it or not. Never had a reason to switch.
