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Why Facebook Relies on Third-Party Agencies to Scale Its Ad Platform

Mashable: Facebook has a problem that sounds good in theory, but not so much in practice: Too many customers.

There’s no question that the top advertisers want to be on Facebook and inventory isn’t a problem, either. But at the moment, Facebook lacks the infrastructure to stay on top of demand. That’s created a huge opportunity for about two dozen agencies that act as middlemen for Facebook’s ad business.

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