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Offshoring: Why India's outsourcers are setting up shop in the West

silicon: "Ours is a low-cost economy. We operate at half the cost of London. We have a great worth ethic and low attrition rates. Our culture is family-centric.

The sales pitch had been carefully constructed. But this was no hard sell for a cheaper, faraway outsourcing destination. This was the line taken by a delegation from Northern Ireland who had come to India to persuade the subcontinent's outsourcing companies to go westwards to be closer to US customers and next-door to their European clients."

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