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How Apple plays the pricing game

Next time you're sitting at an airport bar and hear two businesspeople debate whether Apple is a technology or design company, chime in: "Nope. What Steve Jobs sells is pricing."

Pricing? You bet.

Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple's Sept. 1 announcement of new products was a classic example.

The popular iPod Touch media player has been revamped at three price points - $229, $299, and $399 - all costing more than the iPhone, which does everything the Touch can plus make phone calls.

What gives? Watch Apple, and you can learn pricing tricks for your own business.

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msnbc.msn.com
70°

15 Tips & Settings to Get the Most Out of Vision Pro

Vision Pro is here and it’s a surprisingly capable device. Apple has also loaded the headset with a ton of options and features that aren’t obvious at first glance.

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roadtovr.com
265d ago
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70°

Why the Apple Ring could be the missing piece of Apple's ecosystem

Ringing the changes: All the news, rumors, and tips you missed last week.

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macworld.com
70°

iPad Pro Dreams Come True with Jaw-Dropping Leaks

Apple is anticipated to announce the new OLED iPad Pro this spring. Although there has been considerable speculation about the product, it’s always reassuring when Apple officially confirms certain features through upcoming software updates.

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techacrobat.com
sonicwrecks278d ago

I've fixed the images on some of these past submissions of yours. Please in the future make sure the image isn't broken on submission.( I always found it best to download/upload it to be honest. )