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I love books. Used to work in a library back in high school and I still love books. But aside from saving trees, the convenience of having all of my books in the palm of my hand is nice. From a business perspective, you have little-to-no inventory. More profit at little to no extra cost? Sign me up!
And checking the prices online, they are relatively the same as buying a paperback (about $7.99). Now, I think that's $1-2 too much considering you're buying a digital product. I would like to see the eBooks go for at least a dollar less than the paperback. Either way, I'll be getting the new 3rd Gen. Kindle this fall, can't wait.