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120°

Detergent uses GPS to stalk customers

cnet news writer Chris Matyszczyk writes:

Do you ever feel like you're being followed? Do you ever wonder whether someone (other than Google) knows your every move because they see it?

Well, a delightfully progressive marketing promotion in Brazil from Unilever's Omo detergent tries to bring some joy to that troubling sensation.

According to AdAge, some fine, free-thinking commercial minds decided to slip a GPS tracking device into 50 boxes of this extremely popular detergent. This is not an attempt to pursue shoplifters--though what an excellent idea that might be.

No, this is actually a promotion. This is a step into the ideal future, one in which you don't have to find the prize in your box of cereal or, I don't know, bullets. The prize will find you.

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70°

James Webb Space Telescope finds 'extremely red' supermassive black hole growing

The supermassive black hole is 40 million times as massive as the sun and powers a quasar that existed 700 million years after the Big Bang.

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70°

15 Tips & Settings to Get the Most Out of Vision Pro

Vision Pro is here and it’s a surprisingly capable device. Apple has also loaded the headset with a ton of options and features that aren’t obvious at first glance.

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80°

Apple to Release Immersive Video Content of 2023 MLS Playoffs on Vision Pro

Apple announced that its Major League Soccer Season Pass (through Apple TV) will include new immersive video content covering the 2023 playoffs. Apple TV is the exclusive provider of online Major League Soccer broadcasts via the MLS Season Pass subscription.

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