Detergent uses GPS to stalk customers

cnet news writer Chris Matyszczyk writes:

Do you ever feel like you're being followed? Do you ever wonder whether someone (other than Google) knows your every move because they see it?

Well, a delightfully progressive marketing promotion in Brazil from Unilever's Omo detergent tries to bring some joy to that troubling sensation.

According to AdAge, some fine, free-thinking commercial minds decided to slip a GPS tracking device into 50 boxes of this extremely popular detergent. This is not an attempt to pursue shoplifters--though what an excellent idea that might be.

No, this is actually a promotion. This is a step into the ideal future, one in which you don't have to find the prize in your box of cereal or, I don't know, bullets. The prize will find you.

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