The fundamental design of twitter from the very beginning has been to become one of the greatest marketing platforms ever according to the twitter founders themselves, so then, why today do so many insist that twitter is a social platform?
Airlines, Air France, KLM, and Ryanair no longer offer customer service support using Twitter's direct message functionality.
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Elon Musk has recently declared that Twitter is going to roll out the latest changes to its user interface in order to give a better experience to users.
Advertising... Im pretty sure half my followers are trying to sell SEO products.