70°

How the Old Spice Videos Are Being Made

ReadWriteWeb: "How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials?

A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down."

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readwriteweb.com
80°

YouTube Calls Out OpenAI for Alleged Sora Training Terms Breach

According to Bloomberg, YouTube CEO Neal Mohan has expressed concern regarding the potential misuse of platform content by OpenAI’s Sora, an AI-driven video creation tool.

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techacrobat.com
70°

The Downward Spiral of Linus Media Group

Shaz from TL writes: “Linus Sebastian’s media company, Linus Media Group, is under fire. From ethical concerns with videos, to allegations of workplace harassment.”

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teqluster.com
60°

Airlines abandon Twitter customer service amid high API fees

Airlines, Air France, KLM, and Ryanair no longer offer customer service support using Twitter's direct message functionality.

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knowtechie.com