Harnessing the Youth Market for Your Startup

ReadWriteWeb: "Ah, the Microsoft Kin. For such a short-lived product, it has given geeks and comedians (and/or tech-bloggers) a wealth of material for amusement and analysis.

A failed product launch - whether from an established company or from a startup - is worth analyzing, to be sure. And one of the key take-aways from the Kin debacle is certainly to pay attention to your target audience. Aimed at a teenage audience, the Kin device was soundly rejected by that market.

And as the teen market is estimated to hit $200 billion in 2011, it's not a good one to ignore or alienate."

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Community5039d ago
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KIN gets minor Twitter update

WMPU: Microsoft has quietly updated its KIN phone software with minor functional changes to Twitter. No official changelog or acknowledgement has been provided by Microsoft at this time.

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Community5024d ago
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Confirmed: Verizon discontinues Kin

Engadget: We guess this doesn't come as a surprise to anyone, but we have confirmation directly from Verizon this morning that it will no longer offer the Kin One or Two.

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Community5028d ago
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Is it fair to blame Andy Lees for Microsoft KIN debacle?

ComputerWorld: This morning's IT Blogwatch rounded up the latest blog chatter about Microsoft's decision to can KIN, its latest not-quite-a-smart-phone project. Redmond killed it not two months after its launch, tossing away countless sunk dollars of now-useless investment. (KIN was the child of the Danger acquisition -- you know, the company that brought us the once-innovative Sidekick.)

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Community5035d ago