If you could hand over your search marketing campaigns to Google to manage, would you? If they asked you which keywords convert most profitably, would you tell them?
Every time you use one of Google's free tools, like Google Conversion Optimizer (GCO), you're doing both.
One of the most exciting opportunities is how AI can deepen our understanding of information and turn it into valuable knowledge more efficiently.
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Google’s perception as an innovator is at risk.
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Following Google and many other companies, Byju has joined the list of companies to fire hundreds of workers.