The industry-wide struggle over e-book formats continues, despite the fact that publishers are inundated with choices over how and where to distribute their e-books. In fact, such a wide selection is part of the reason why publishers are up in arms over the lack of a good universal option: they don't want to have to choose between Amazon, Apple, and Barnes and Noble; nor do they want to spend the extra time and resources trying to do all three. They want to choose one format and have it be available everywhere, but the industry may be standing in its own way before a widely accepted universal format becomes available.