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LifeLock CEO's Identity Has Been Stolen 13 Times

If Todd Davis's face looks familiar, it's because it's plastered all over subway stops and billboards—right next to his social security number—on ads for the personal security company LifeLock. His lifelock? It's been picked 13 times.

According to a report by the Phoenix New Times, Todd Davis's bold invitation to identity thieves has been accepted over and over and over. Since 2007, Todd Davis-but-not-Todd Davis (sorta like Fake Locke) has failed to pay back a $500 loan, neglected to pay several AT&T bills, and racked up thousands of dollars in credit card debt.