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How Much Web Video Is iPad-Ready? About Two-Thirds. Really.

A couple weeks ago, in the wake of Steve Jobs’ tirade against Flash and why the iPad won’t support it, I wanted to find out exactly how much video out there on the Web is already encoded in the iPad-friendly H.264 format. provided me with some data showing that 66 percent of the videos it encoded in the first quarter of 2010 were in H.264, up from 31 percent the year before. Today, video search engine MeFeedia reported that only 26 percent of the videos in its index are in H.264, which prompted my good friend Peter Kafka at MediaMemo to question my report (the gall) and ask, “How Much Web Video Is Really iPad-Ready?”

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