What is Microsoft doing with Cortana?

The Verge: Cortana started off life as a digital assistant for Windows Phone, before making its way to Windows 10, iOS, and Android. With Windows Phone dead and very few people using Cortana on a PC, Microsoft has made the difficult decision to give up competing with Alexa and Google Assistant. Microsoft CEO Satya Nadella revealed earlier this year that the company no longer sees Cortana as a competitor to those other digital assistants, and that it’s embracing the idea of having rivals on its platform. We’re now starting to see how that will work, and what it means for the future of Cortana.

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