Now if only those people would start purchasing tech for it's functionality over a logo and pretty casing there might be better innovation in the tech industry. I'd would have loved to have had the same people that took the survey to take a test to see how proficient they are at navigating and using an Apple laptop. In my experience most people pay ridiculous amount of money on a MacBook pro or other Apple product and use it for writing papers, growing social networking sites and streaming pirated films in terrible resolution. There's no need to spend $1,000+ on a laptop to do that. Its hard to have a technical discussion as to why apple is better than any other PC especially when you compare devices dollar for dollar with most people. This is coming from someone who owns several Macs and a few PC's. I understand the point of the survey, it just makes me sad that people buy blindly or they'd rather choose form over functionality. In my line of work I get more clients with apple product related issues than anything else and those troubleshooting conversations are rough at times as it's clear that the client has little to no working knowledge of their equipment or software.

Being a student means you're young, and being young in today's society, it's not very surprising that they go with trends over self. Not to say Apple doesn't make quality products, but I'm pretty sure 90% of that 71% prefer Mac because..it's a Mac.

How do broke students afford Apple products?

I like Apple, but survey news isn’t news. They can use surveys to say anything.

The power of image and marketing at work. Substance and value take a back seat.