I wouldn't say this is a "smart phone" production style as this is not only 2 years after the original launched but these updates aren't completely new systems. Nintendo has done this all time with their handhelds and since the switch is a hybrid console (mostly handheld) its not surprising they'd have a newer pro model and even a casual model of the switch.

The smart phone market is a bit of an exception IMO, look at PC hardware, these days you see new GPUs every 2 years or so, though obviously phone makers want to make money. And the mobile technology is always playing catchup with more static/small form factor PCs, which are pretty much always going to be significantly ahead in performance. Or will be at least until some kind of breakthrough happens.

That said I'm not interested in paying £1,000+ for a phone either, I'd rather save it or spend it on something else like my PC.

Agree they should closely look into failures of giants like microsoft....or it will be a make or break situation for them