How Spotify Beat Apple to Charting the Future of Music

Spotify has 70 million paying subscribers, compared with Apple’s 30 million (last reported in September 2017), and the proportional gap between the two services has remained consistent as they’ve grown. The holes in its catalog have quietly been filled.
Spotify argued insistently against the wisdom of streaming exclusives, and now they’re gone. That tells us something about how power is shifting in the music industry.

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