Nvidia recently unveiled the new next-gen GeForce RTX GPUs at Gamescom and the previous generation cards have already started taking huge hits in prices.
Zotac themselves were selling their 1070ti Mini for $390 as of a few days ago. I don't see that card listed here. It turned out to be cheaper overall on Amazon at $400, because shipping/handling cost. Plus I didn't have to deal with PayPal. Plus I had $200 worth of Amazon gift cards accumulated over a few years. Yes, I bit that hook.
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