Apple's chief executive suggested virtual reality could isolate users and was less "profound".
thats because he's not doing vr, of course he will say that
its obvious he prefers AR to VR because to implement AR is cheaper and can be done on apple devices and he can use that as a sales tactic to milk more users. its what apple does best.
not to mention at the end of the day, VR is still the better experience and is what most people will be looking to get when VR becomes affordable for the masses.
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