LG and Samsung broke onto the OLED scene years ago. Hisense and Panasonic have even touted OLED TVs since. But Sony's here now, and they feel right on time.
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They are not late because they know Bravia will deliver the best performance in the end... i like LG and Samsung but when it comes to games it's just not good enough, maybe the more recent tv sets are way more prepared for fast paced games, sony is ready for that since ever...
Sony was the first to create and release an OLED TV. Not many people bought it though due to the size and cost. They had an 11" OLED (XEL-1) in their Sony Style stores for ~$2500 back in 2007.
Not late at all but I am very happy with my new 65 inch led hdr tv by Sony tho. Think I'll stick with that for years.
Sony released an OLED screen in 2007
Samsung has OLED? I thought their big thing was modifying LCD/LED technology, which is what their Quantum Dot tech does. Since when does Samsung have anything to do with OLED?